Friday, April 9, 2010

Simply Smarter



Do you remember in the late 90’s / early 2000’s when Chevron really started pushing Techron? Their entire pitch was based on the premise that their fuel was the best to put in your car. It has technology to help your car run longer. Techron could help clean your engine parts. It even kept the new car smell longer (ok, maybe not that). The point is that Chevron started a movement focused on how the intake of a vehicle can vastly improve its performance. Shell premiered its own line of enhanced gas products. Valvoline debuted its line of oil enhancing products focused on keeping engine parts clean and smooth. Day after day we continue to be bombarded with messages expressing that what goes into a performance vehicle (or even your neighborhood minivan) has a direct correlation to how well that vehicle runs.

So what about the vehicle of the human body?

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